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Hero: Unlocking the Future of Digital
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SELF® is the first and only platform that solves online identity by enabling secure data co-ownership for individuals, data providers, and businesses.

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Legacy Identity is Broken

Eliminate the Risks of Centralized Identity

Centralized identity forces companies to store and secure massive amounts of sensitive data, creating cost, risk, and inefficiency. The average data breach now costs $4.88M (IBM, 2024), with identity databases as primary targets. SELF® removes the honeypot entirely, enabling users to hold their own credentials and verify once, then reuse everywhere:

No redundant KYC, no unnecessary data exposure.

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User-Owned Identity

Restoring Control of Identity to Users

SELF® gives users full control over their identity through a non-custodial wallet, letting them store, manage, and share credentials without relying on third parties. With selective disclosure, users prove only what’s needed (like age or accreditation) without exposing underlying data. Unlike traditional SSO, users hold the keys:

No platform lockouts, no data monetization, no single point of failure.

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Built for Business

Infrastructure that Cuts Cost & Risk

SELF® enables instant, privacy-preserving verification without storing sensitive data, cutting compliance overhead and regulatory exposure. Built on W3C-compliant DIDs and Verifiable Credentials, it supports KYC, AML, and more across industries with one integration. Compared to building in-house, SELF® delivers production-ready infrastructure:

Future-proof, interoperable, and ready to scale.

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Our Products

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The SELF® App

With the SELF® App, users securely manage multiple Decentralized Identifiers and Verifiable Credentials within a self-controlled identity wallet. This enables them to share, attest, receive, and connect seamlessly with other DIDs.

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Available to download now!

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Connect yourSELF®

To connect directly with our sales team,
SELF® is requesting 1 Molecule:

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Tap the button to open the SELF® App and it will verify if you have the requested Molecule(s)

Connect your SELF™

Connect Your SELF™ (CYS) is a passwordless authentication protocol enabling login and identity verification without unnecessary data sharing or third parties. From simple sign-in to KYC and age checks, it delivers seamless, privacy-first access.

Enter your email through Connect your SELF™ so our sales team can reach out and keep you in the loop!

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Try it out now!

Scan the QR Code to join the exclusive early access list!

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One identity layer.

For everything you build.

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Integrate SELF® to streamline onboarding, reduce compliance overhead, and eliminate unnecessary data collection. Reuse trusted identity across KYC, age verification, wallets, and partners—without storing sensitive user data.

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Be at the forefront of user identity.

Grow with us— integrate with our decentralized identity solutions to empower your users and stay ahead in the digital identity revolution.

It’s your data, your rules.

Frequently Asked Questions*

Our company was founded by leading crypto inventors and investors, including co-founders of an industry-defining cryptocurrency (ranking among the top cryptocurrencies globally). From the expertise and experience of our founding team - and the growing and urgent need for people to have meaningful control of their digital lives - SELF® was born.
Your digital identity is increasingly becoming the key you use to access everything - school, credit, services....everything. Shouldn't you have a say in who has it and what they do with it? We think so. SELF® is committed to solving the issue of digital identity that enables you to co-own, share, distribute, and even monetize your data because we put the individual at the center of their digital universe. We are ushering in the era of the “digital genome”.
An attester is an entity that verifies and confirms information about you and creates a verified credential to prove it. Examples of attesters include KYC providers, financial institutions, employers, and universities. A requester is an entity that needs that verified information to provide you with a service. Examples of requesters include DeFi platforms, exchanges, insurance providers, and financial institutions.
DIDs, or Decentralized Identifiers, are unique digital addresses that identify various elements within the SELF® Mobile App. DIDs offer unparalleled privacy and security by functioning independently of centralized authorities. A DID enables unique identification, verification of control, and overall secure communication In the SELF® Mobile App.
DIDs, or Decentralized Identifiers, are unique digital addresses that identify various elements within the SELF® Mobile App. DIDs offer unparalleled privacy and security by functioning independently of centralized authorities. A DID enables unique identification, verification of control, and overall secure communication In the SELF® Mobile App.
The Self App and Sign in with your SELF usher in a new era of privacy control through decentralized technology - allowing users to share only what they want and services to collect only what they need. Continue as YOURSELF and Continue with your SELF contain expanded functionality, enabling services providers with existing single sign on (SSO) solutions to avail themselves of the SIWYS privacy benefits without changing SSO providers. Continue as YOURSELF and Continue with your SELF are ideal solutions for enterprises who seek to minimize data processing while still preserving platform security.
The blockchain is used to register DIDs and maintain a decentralized ecosystem. SELF® does not maintain its own blockchain or coin and instead uses a blockchain agnostic-protocol, Multi-Dimensional Identity Protocol or “MDIP”.
SELF® is based on the MDIP DID method, which conforms to the W3C DID and VC standards. The MDIP DID method is designed to support a Peer-to-Peer (P2P) identity layer with secure decentralized VCs. MDIP enables participants to own, control, and selectively interact with digital identities. Please read more about MDIP here: Keychain MDIP.
SELF® is blockchain agnostic and any registry can be used to register DIDs. Please work with the SELF® sales team to identify any additional registries that you would like to see us integrate.

*Some of the features or descriptions mentioned in this section are anticipated future updates and are provided for informational purposes only.  These features may be subject to change and may not yet be available in the current version of the product. 

**SELF® may, from time-to-time and at its discretion, assess fees for certain SELF® Products. You will never be charged without first being notified and accepting the charges.